Blogging itself
72 480 rubles
per year
- Instagram courses
- Giveaway
- Massfollowing
- Massfollowing
Perhaps, the best Instagram
about SEO
Why have I started a blog about SEO in Instagram
I wanted fame and a model career! Business needs sales leads.
I began with my personal account where I posted my selfies once a month. At the beginning I had only 300 followers, and I dreamt to increase this number to 1000. I used to wonder: how did my friends do that without any effort?
When I understood what I have to do to be popular, I was really upset. I realised that there are only few types of Instagram stars: 1) mommies; 2) gymaholics; 3) beauties with big breast; 4) and travelers. All of them naked.
It was not my area of expertise. Sonya is about business and SEO. So I had to come up with idea of reconciliation of growing website traffic indicators – and myself
Types of Instagram accounts that would not work for me
Mothers
Fitness bloggers
Models
Travel bloggers
Instagram is a visual social media. But an Internet company is not the most stunning sight. Here is our daily work process. Action as it is, isn’t it?
Compare pages of the beauties from Instagram TOP and some Internet company accounts and you will understand what I’m talking about. Unified foto style, one color scheme, and you feel like you’re watching a show – that is what people follow.
Compare pages of the beauties from Instagram TOP and some Internet company accounts and you will understand what I’m talking about. Unified foto style, one color scheme, and you feel like you’re watching a show – that is what people follow.
Traveler Yana Levenceva
Company Nimax
My Instagram
The project objectives
My aim was not to transform my Instagram into the main source of leads. I wanted to blog for my company image. And it has been quite an expensive toy.
Additional costs
37 000 rubles
- The purchaise of a camera
- Make up courses
- Photo processing courses
Time
indefinitely
- Photoshoot – every weekend
- Processing photos
- Planning of the visual content
The results
Super-ready-to-buy client
Clients from Instagram do not need almost any persuasion – they literally ask the bill at once.
Example: a business consultant bought our SEO services for his client. It was a hard deal, but not for us. The consultant worked himself nearly to death convincing the client to work with our company. And I’ve already had a reputation of close and familiar friend for him.
Getting ready those who’s “not there yet”
There are some current clients among my followers. And once I had a funny story: one of them (who hasn’t paid me in a while) saw my new post and wrote me: let’s continue our work, you’re doing great.
In addition, I send letters to those who applied to our service, but did not buy it after all. So some of them read me and become more loyal - even like the cases I post and write comments under them.
111 leads
In our CRM we do not divide the leads from targeting or from Direct messages in Instagram. So I can give you only a total number of leads from Instagram that we received in a year: 111.
What did I do for the promotion
Giveaway
3000R
I was a “sponsor” with an Iphone as a present. I regretted it. This thing gave me very random followers: massfollowers, prize hunters, Ukrainian moms and school students. I’ve got about 10000 new subscribers, 3000 of them unfollowed later. Of course, it
looked suspicious for Instagram and it blocked my “like” and “follow” functions for a while.
Activity chat
0р
Takes lots of time, but the account is always come to life thanks to it.
Activity chat
0р
Takes lots of time, but the account is always come to life thanks to it.
Work of the designer
3000R
For the special design of a column in the account.
Massfollowing
21480р
Still gives steady growth of the followers.
Sending of letters
5000R
Didn’t work at all.
Targetted advertisements
100р
Promoting my posts with the help of Instagram itself.
Automatic answers in letters
0R
It is when your account greets a new follower automatically with something like “It is so nice to see you here! Now buy a web-site”. Kidding, of course. I began to use this option recently and now make about a couple of extra sales thanks to it.
The design
I have been trying to choose the best variant of design for my profile for several weeks. Began with my personal preferences after all. My favorite color is red. So I based the color scheme on it.
Also I’ve been thinking about selling content a lot: how to fit it in nicely? For a long time I’ve been writing only usefull informative posts. And then it struck me: I will make a special column for “selling” and make visual part of my account more noticeable. You just need to highlight one of the vertical “stripes” in the account (in other words, every third photo in my case). So I needed something endlessly long. My versions were a band, a tree or a house. I had opted for the house. You can see what the designer came up with on the left.
But soon I saw that such pictures do not get a lot of “likes”. That is why I had to add photos in it – the result is on the right.
The style
The style of my account was changing too. At the start Siberian girl tried to imitate travel-bloggers that photograph their best parts against sand and sea. As a result I’ve got light account with red accents. It is on the screenshot on the left.
Then I realised that light accounts bored people, and I need colors and brightness (which suite for my personality much better). This variant is on the screenshot on the right.
The perspectives of the project
What are my plans for the account? Instagram will stay my hobby. I want to increase the number of followers to 20000 by the end of this year, and at the end of 2019 this number should be 100000. What am going to do for it?
The future of the project: betting on these men
To ask my husband to buy me an Iphone
I need it to shoot nice Stories. Do you think he’ll agree?
To make mutual PR regular
I will obligate our SMM-manager Roman to search for the bloggers with which I would have been able to exchange the subscribers. Because it is too boring for me: sometimes bloggers do not even answer you, each of them needs a different approach. Which is why – to delegate
Participating in the Giveaway of Portnyagin
It costs 150000 rubles. Too much for me so far.
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